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Transforming Cities: Bristol's Bike Life Launch


Sustrans is working in partnership with cities across the UK to report on progress towards making cycling an attractive and everyday means of travel. Inspired by the Copenhagen Bicycle Account, Bike Life is an assessment of city cycling development, including infrastructure, travel behaviour, satisfaction, the impact of cycling, and new initiatives.

Kindly co-hosted by Burges Salmon and The Future Economy Network, Sustrans will be launching their third Bristol Bike Life publication. Sustrans welcomes you to this complimentary business breakfast to learn why cycling is important in a city context, for you and your business.

Bike Life gives cities the confidence and opportunity to talk about the benefits of cycling. Since 2015, it has informed policy decisions, justified investment and enabled cities to develop more ambitious strategies and action plans for cycling.

Join us to hear from our expert speakers from Sustrans, Bristol City Council, the West of England Combined Authority, ADLIB and TLT Solicitors about the findings of the 2020 report and what it means for the city.

We will discuss the importance of investment in cycling in the city, why we need to close the gender gap, and why a liveable city is essential for attracting and retaining talent.


08:00 - 08:20 Registration and Breakfast

08:20 - 08:25 Introduction (Ann Metherall, Partner, Burges Salmon)

08:25 - 08:40 Bike Life Bristol 2020(Jon Usher, Head of Partnerships, Sustrans)

08:40 - 08:50 The importance of cycling to Bristol (Cllr Kye Dudd, Cabinet Member for Transport, Bristol City Council)

08:50 - 09:00 The gender gap – why it matters (Siobhan Fitzgerald, Partner, TLT)

09:00 - 09:10 Cycling infrastructure planning and investment (Jason Humm, Head of Infrastructure, WECA)

09:10 - 09:20 Attracting talent to Bristol, a liveable city - the importance of cycling for employers (Alex Cosgrove, ADLIB)

09:20 - 10:00 Panel discussion

10:00 - 10:30 Networking and Coffee

Meet The Speakers!

Cllr Kye Dudd, Cabinet Member for Transport, Energy & New Green Deal, Bristol City Council

Kye was elected ward councillor for Central Bristol in May 2016 and was appointed by Mayor Marvin Rees to the Cabinet in December 2017 to lead on Waste, Energy and Regulatory Services. Following a Cabinet reshuffle in January 2019, he was appointed to the Transport and Energy brief.

Kye has over 14 years of experience as a Trade Union Official in Royal Mail dealing with issues and negotiations at local levels in Bristol and also on a National level as a former member of the Communication Workers Union National Executive Committee.

Kye is also a member of the Bristol City Centre Business Improvement District and alongside his transport responsibility is tasked with leading on the delivery of the City Leap Energy Partnership Programme which is looking to decarbonise and deliver large scale investment into the city’s energy infrastructure.

Jon Usher, Head of Partnerships (South), Sustrans

Sustrans create places that are walkable and cycle-friendly, working with decision-makers to create policies that make walking and cycling a more attractive choice. They support people, in their communities, to have the opportunity and ability to walk, cycle, scoot or wheel. Sustrans also specifically focus on healthier and sustainable transport for professionals, tackling the challenges of congestion, air pollution, physical inactivity, and social inequality. Jon will firstly introduce the vision, mission and work of Sustrans, before considering the health, wellbeing, environmental and economic benefits of ‘liveable cities and towns’.

Jason Humm, Head of Transport, West of England Combined Authority

Jason has over 25 years of experience in the Highway and Transport sector, working within or alongside public sector organisations. Jason is a Chartered Civil Engineer and Fellow of the Institution of Civil Engineers.

As Head of Transport at WECA, it is his role to ensure that the operation of the transport network, associated strategies, approach to sustainable transport and major schemes are delivered and aligned across the West of England region, through close working with WECA’s constituent Councils, neighbouring authorities, and a multitude of partners such as Highways England, DfT, Network Rail and major developers.

Jason woks in a highly visible environment, providing technical advice on transport strategy, policies and schemes to the regional Mayor; he oversees investment in major transport schemes from WECA’s Transforming Cities Fund and from WECA’s Investment Fund; and works with stakeholders locally and nationally to secure sufficient forward funding to deliver on the region’s transport vision and to support its housing and economic growth.

Siobhan Fitzgerald, Partner in the Employment team at TLT and Co-Founder of TLT’s Women’s Network

Siobhan has been cycling in Bristol for over 15 years and is keen to promote the benefits of cycling to everyone. TLT was one of the first signatories to the Bristol Women’s Cycling Charter which was recently launched by Life Cycle and the firm is now implementing a range of measures to encourage its staff to cycle to work.

Alex Cosgrove, Head of Data - Insight & Analytics Recruitment, ADLIB

Alex brings together all manner of data, insight & web analytic specialists and business analysts with blue chip organisations, businesses embarking on change and digital transformation programmes through to high growth scale ups across the South West, M4 Corridor and London.
ADLIB are a Technology, Data, Marketing and Creative Recruitment Agency with a mission and impact that goes far beyond recruitment. Proudly B Corp certified. A trusted partner, supporting growth, change and success at pace since 2001.

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