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Understanding Human Motivations and Barriers to Reuse


Are you trying to encourage your family, friends or colleagues to reduce their waste, carry a reusable cup or start a reuse initiative and wondering why people prefer to recycle?

Well the fields of behavioural psychology and behaviour change have studied human motivations, different people types and our innate biases to produce some fascinating insights into the different factors that influence our engagement with reuse, reduce and recycle behaviours.

Join Livvy Drake and the Bristol ReUse Campaign team for an introduction to this fascinating subject. In this interactive session, you will hear about a range of behaviour change principles which will help you to understand how humans think and what motivates them. Then you will get a chance to put your learning into action and design an intervention to inspire reuse in the home, place of work or even with a business idea. Come with your own challenge or be prepared to help with another attendee's reuse challenge.

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